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IHG 推出IHG One Rewards忠誠度計劃 IHG unveils IHG One Rewards loyalty programme

(英文原文:Business Traveller)

洲際酒店及度假村公佈了其新的全球忠誠度計劃IHG One Rewards的更多細節。在此之前,該計劃在年初宣布了精英身份變更,新的等級和獎勵積分賺取結構將於4月13日開始——所有會員賬戶將在4月17日之前更新。

額外的會員福利將於2022年6月上旬提供給會員,包括:

  • 鑽石精英會員的免費早餐是一項迎賓禮的選擇。
  • 白金精英和鑽石精英會員可獨家享受獎勵住宿折扣促銷活動。
  • 精英會員有更多機會獲得提早入住、延遲退房(如果有)和客房升級(升級到套房,如果有的話,或者白金精英和鑽石精英會員的其他高級房型)。

忠誠度計劃還將在6月推出其新平台Milestone Rewards,允許會員選擇他們喜歡的獎勵。會員可以每10晚選擇一次獎勵,從20晚合格的晚數開始,最多100晚。這些獎勵包括獎勵積分、20美元的餐飲獎勵、套房升級和年度休息室會員資格——請參見下面的列表。

該酒店集團還表示,將在未來幾週推出新的IHG One Rewards手機應用程式。

如需更多資訊,請參閱新的IHG One Rewards網站

IHG Hotels and Resorts has unveiled further details of its new global loyalty programme, IHG One Rewards.

This follows the announcement at the start of the year of the programme’s elite status changes, with a new tier and bonus point earning structure set to begin on April 13 – all member accounts will be updated by April 17.

Additional member benefits will become available to members in early June 2022 and include:

  • Free breakfast for Diamond Elite members as a welcome amenity choice.
  • Exclusive access to reward night discount promotions for Platinum Elite and Diamond Elite members.
  • More opportunities for Elite members to receive early check-in, late check-out (if available) and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members).

The loyalty programme will also launch its new platform Milestone Rewards in June, allowing members to choose their preferred rewards.

Members will get to choose a reward every 10 nights, starting at 20 qualified nights and up t0 100 nights. These rewards include bonus points, US$20 food and beverage rewards, suite upgrades and annual lounge membership – see a list below.

The hotel group also said it will roll out the new IHG One Rewards mobile app in the coming weeks.


Claire Bennett, global chief customer officer at IHG Hotels and Resorts, said:

“Built on feedback from our guests, hotel teams and owners, IHG One Rewards has a fresh look and feel and puts guests in control of their journey. It recognizes that no two members are the same and celebrates it – allowing guests to travel, and mark milestones, their own way.

“Every day, we welcome more guests to our hotels, and while a love of travel is universal, the reasons and ways people travel differ. With IHG One Rewards, our members can create the rewards that are right for them.”

For further information, see the new IHG One Rewards website.

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